The Lifetime Value Method
Lifetime ValueThe TOTAL value a customer brings to your business across their entire relationship with you.
UnderstandKnow your Customer and the Journey they take with you.
ConnectProvide the Content customers need, in the Touchpoints they use.
AutomatePersonalise the customer experience and make your life easy through Data and Systems.
The Lifetime Value Process
Assess how you’re going against the 6 principles of creating Lifetime Value.
Plan the step by step actions to take to maximise Lifetime Value.
Get cracking! Make changes and start implementing the plan.
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