Most Businesses Are Going About The Marketing Process ALL WRONG. Don’t Make Yours One of Them!

Are You Unknowingly Wasting Time and Money to Advertise to Your Customers?

Most Businesses Don’t Even Realise How Much Money They’re Wasting By Doing This

HOW MUCH TIME AND MONEY ARE YOU SPENDING TO ATTRACT CUSTOMERS?

(And More Importantly, How Much of That Are You Wasting?)

Let’s assume you sell shoes online.

You spend $10 to run an ad.
 
One customer sees your ad, clicks, and buys a pair of shoes for $60.
 
Your profit from this customer is $50.
 
Every year, you remind this customer that it’s time to buy a new pair of shoes, and every year she spends $60.
 
But you don’t need to send them another ad to click on, so any subsequent money they spend with you is profit.
Now, let’s multiply that by thousands of customers.
Imagine that every time you want to tell them to buy shoes, you have to pay for advertising — and usually one ad alone won’t convince them — you need several of them.
You’ll likely end up spending 5-7 times more in advertising to these customers than you would advertising to those loyal and faithful users who consistently buy your shoes each and every year.
 
That’s why it makes sense to not only focus the majority of your marketing efforts on remarketing to your existing customers, but also get them to increase their average order size.
 
For example, you could get them to add on a pair of socks or a handbag.
 
The more they buy consistently, the more profit you stand to make.
 
Yet, many businesses are bent on spending big chunks of money to attract new customers instead of saving all of that money and capitalising on the customers they already have.
Sounds crazy, right?

I THINK SO TOO!
AND I WANT TO HELP YOU RIGHT THESE WRONGS

(Starting Today!)

My name is Anne Neilan. 

I spent over a decade of my life working in big corporate businesses like Coca Cola Amatil and Danone.
 
I helped those businesses use sophisticated marketing techniques, like automation and remarketing, so they could continue to reach hungry customers and grow into powerful brands.
 
But in doing so, I saw that more and more small businesses were being left behind.
 
They were unable to catch up and take advantage of this same technology.
 
This technology had the power to help them, but it was complex and expensive.
 
Big businesses have the budget to hire entire teams of data scientists and engineers to learn how to use this technology.
 
Your average small business doesn’t. But you don’t need to. These tools are available for small businesses and they don’t have to cost a fortune – if you know how to use them.
That’s where I can help.

The Secret to Spending Less and Marketing Better Starts By Asking the Right Questions

Notice I didn’t say “answering the right questions.” 

Because asking yourself these questions first is going to dramatically change not just how you market your business, but also how you approach your business entirely.
 
With the right mindset, you’ll be able to spend less, market better, and increase every customer’s average order value.
 
How? By knowing these three things:

UNDERSTAND WHAT YOUR CUSTOMERS REALLY WANT

 

In the late 1980s and early 1990s, Apple was a dismal failure of a company.

 They struggled to be relevant because they made things that they thought people wanted, not things that people actually wanted.
 
Their introduction of the iPod changed all of that.
 
Suddenly, people had a way (through the iTunes software) to transfer and organise music. Not only that, they could store a TON of it, 1000 CD-quality songs.
 
When Apple solved this problem, they suddenly became amazingly relevant and their products became much more coveted, launching them into the well-loved brand they are today.

CONNECT WITH CUSTOMERS AT THE RIGHT TIME IN THE JOURNEY

 

One of the biggest reasons many companies flounder with their marketing efforts is that they’re marketing the wrong thing to the wrong audience at the wrong time. 

Even if you know that your prospects need what you have to offer, there could be a mismatch in understanding where they are in their “customer journey”, which can have a ripple-effect on all of your marketing efforts.
 
Your marketing could become costlier, leaving you with a dent in your wallet and not much to show for it.

HAVE THE TECHNOLOGY IN PLACE TO LEARN AND LEVERAGE THE INFORMATION YOU’RE COLLECTING

One thing I learned from my time in the corporate world is that the technology itself doesn’t matter nearly as much as learning what it can do – using all it has to offer!
Of course, most small and medium-sized businesses don’t have the time or inclination to learn all of this — and why would they? They have a business to run!
That’s why smart business owners make the technology work for them, and not the other way around!

FORTUNATELY, A DETAILED MARKETING REVIEW CAN HELP YOU
LEARN EXACTLY WHAT YOU’RE MISSING AND HOW TO CAPITALISE
ON YOUR BUSINESS STRENGTHS

You Can’t Get to Where You’re Going if You Don’t Even Know Where You Are!

A COMPREHENSIVE MARKETING REVIEW WILL HELP YOU:

Introducing…

THE CUSTOMER JOURNEY MARKETING
REVIEW

This comprehensive review is a complete and detailed marketing audit, customised for your specific business and the challenges you face.

 
It’s also educational.
 
When you sign up, you’ll get access to questionnaires, templates and video modules that help you learn to ask the right questions and better focus on where your customers are in their journey.
 
That way, you can accurately position your business to be the best possible solution for their needs.
 
You’ll learn how to leverage your contacts and the data you collect from them into a seamless customer funnel that’s designed to help grow your profits and help you scale your marketing efforts in a way that drives impressive ROI.

What People Are Saying About The Customer Journey Marketing Review:

The process and output is helping me keep focus and is a great way to get things in order when starting a business.

Neel, Crafted Learning

I thought the process was really useful. It got us thinking and talking about what was most important.

Natalie, Crafted Learning
Anne and Damien are local knowledgeable and just great people to deal with.
They really understand social media and I would highly recommend them.
Richard, Zalmhair

The clarity that Anne and the Team at New Path Digital provided is something I’ve needed for years. They’ve allowed me to see how technology and systems can be successfully applied to my specific business. Anne assisted me in clearly defining each step so that we can consistently help all our clients in the long term. Our business has been leaving tens of thousands of dollars on the table. Finally we can address and reverse this as we implement the right systems in the right way. Not only will our clients have smoother communication and transactions but, as a team, we look forward to being more focused and working cohesively.

Alison 
Retail Client

Yesterday I had the pleasure of having my first strategy session with a marketing specialist. Initially thinking they’re all the same was a gross miscalculation. Anne has the ability to dissect the customer journey down to a fine art. Her specific talent lies in identifying and uncovering the customer type then isolating a specific online/off-line approach and strategy to best communicate to this customer. If you’re looking for someone with a care factor and a VERY obvious passion for best results selling to a specific niche, you won’t regret hiring Anne

Barry Nicolaou 
#1 Best Selling Author and Success strategist

Here’s What’s Included in the Review

Customer Journey Marketing Process Videos

These videos will help you better understand where to concentrate your marketing efforts, by understanding where your customer is in the overall process and tailoring your offer accordingly.

Six Questionnaires for Maximum Marketing Impact

These questionnaires revolve around six key areas of your business:

Knowing the answers to these questions is vital in order to help us get the foundational structures right. Once those are in place, marketing becomes much easier, more affordable, and scalable!

Your Customised Customer Journey Marketing Report

Based on your answers to those questions, you will receive:

THAT’S A TOTAL OF OVER $500 IN VALUE!

But you won’t be paying ANYWHERE near that...

For a very limited time, you can get access to

The Small Business Customer Journey Marketing Review for Only

Reg. $500

ORDER NOW - ACCESS IS LIMITED!

Sign up and start getting clarity in your business today
ABOUT NEW PATH DIGITAL

Anne has spent the last 15 years of her life helping large and small businesses increase sales and keep customers loyal through digital marketing.

She cuts through the jargon and confusion to give small business owners a clear plan on how to use digital marketing to get more sales into their business.
 
She has successfully started and looked after multi-million dollar online shops.
 
After several years in big corporate organisations, Anne loves working with the owners of small, independent businesses. Helping them get more profit, more consistent revenue and more happy customers who keep coming back month after month, year after year.

When she isn’t helping small businesses with their digital marketing, Anne is the communications manager for her local netball club – she just can’t get enough of websites, social media and emails!

FREQUENTLY ASKED QUESTIONS

Most marketing products will simply give you a glut of information and then leave you to figure it all out on your own. With our review, you’ll get detailed, designed-for-you advice and direction so that you’ll know exactly what to do, when to do it, and how.

Because it’s designed specifically for your business, you don’t have to worry about tips or advice that “don’t apply to you” — because everything applies to what you’re doing right now! Your customised plan will help you reach the right customers at the right time, while positioning your offer as the absolute best option to fill your customers’ needs.

Yes! After purchasing your review, you can also take advantage of our detailed, in-depth marketing services to provide you with more on-demand marketing support when and where you need it most.

Yes, we can! But it’s best not to rush ahead. Get started today with your review and learn what needs to be improved, so you can build the right foundations for your business.

 

We’d be delighted to hear from you. Simply contact us at [email protected] with any questions you may have about the review.

 

Order Now - Access Is Limited

Sign up and start getting clarity in your business today

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