A large portion of the world’s population has some connection to social media and this has caused a large increase in shopping done through such apps. And brand that does not have a robust presence on social media is losing out to competitors that can regularly support and engage with consumers about their products. A good starting point to use social media in marketing is to create a consumer persona. One should also be conscious of utilizing the right social media platform to most effectively reach their desired audience.
- According to relevant data, the world’s total population using social media has rose another nine percent from what it was in 2019.
- Social media, which some pundits refer to as a direct retail brand channel has now reached seventy-one penetration in Australia.
- Platforms, like Facebook and Twitter are slowly acquiring the luster that was once the sole domain of Google.
“With almost half of the world’s population now using social media, the growing awareness of social commerce — the use of social media platforms to send traffic to e-commerce sites and drive e-commerce purchases — seems inevitable.”