Customer Lifetime Value – the best measure of customer loyalty
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Customer Lifetime Value – the best measure of customer loyalty

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One key metric small business owners should keeping an eye on is Customer Lifetime Value (LTV or LTV). This measure helps you understand customer loyalty and value customers bring to your business over an extended period.Lifetime Value (LTV) measures how much a customer is worth to your business over the whole period of your relationship with them. It isnít their…

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