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Black Friday growing at unprecedented pace: Australia Post

Black Friday in Australia is proving to be the biggest spending period with a growth seen at over 31% each and every year. This particular week showed a 77% higher spending ratio compared to the first week of November when people are gearing up for the holidays. Also, online spending saw a huge increase at 18% higher then the last noted years. The home delivery services are happy as well with 80% total deliveries happening during this eventful time.

Key Takeaways:

  • Australian online sales during the holidays reached a new milestone this season.
  • Black Friday and Christmas sales blurred into one long record-setting shopping season.
  • Home delivery remains the most popular format of shipping, beating other location pickup options.

“The Cyber Week events grew 31.6 per cent year over year and merged with the traditional holiday peak period, bringing Christmas purchases forward.”

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