One key metric small business owners should keeping an eye on is Customer Lifetime Value (LTV or LTV). This measure helps you understand customer loyalty
New Path Digital Blog
Our thoughts and brain dumps on the world of digital, and how it impacts on small businesses in Australia.
A large portion of the world’s population has some connection to social media and this has caused a large increase in shopping done through such
Whether you send an email newsletter, post on Social Media or write a blog, chances are you are using some kind of technology or system
In the digital age, conducting business without technology is virtually impossible. A key benefit of technology is it makes collecting and storing data easy. Data
In the age of digital, many businesses (big and small), take a piecemeal approach to marketing. An email here, a Google ad there, a Facebook